Yesterday was September 7. I was in our local Matalan store, which had a big display of Christmas ornaments and decorations! A dispirited young mother was trying to convince her agitated six-year-old that it really wasn't Christmas just yet, but the little boy kept dragging her back to the display, saying "you're lying to me, look at all these Christmas things".
Shame on you Matalan! And if you can't shift all this Christmas tat, where are you going to put the plastic pumpkins for Halloween? Unless, of course, I missed those when they were on sale back in July.
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